Different shades of red have different hues of blue, orange and red and are perfect for certain complexions, but that doesn't mean you can't play around with the shades and chose what you prefer. Before you apply your lipstick: 1. Exfoliate gently with a toothbrush then apply a small amount of clear lip balm (I use vaseline). 2. Find a lip liner that is the closest match to the lipstick colour and apply it over your entire lips to keep the colour on your lips for longer.
Lighter skin tones
Try a true red lipstick or reddish pinks
Medium skin tones
Deep pinks, reds, brown reds.
Dark skin tones
Purple hued or plum red lipstick or a deep red + reds with blue undertones
These are just guidelines but there is no one stopping you from going crazy with colours. I personally think darker skinned girls look amazing with bright lips. MAC's Ruby Woo is a great red for most complexions.